Another misconception that stops people from pursuing commercial opportunities is this idea that they’re not ready to transition their business…
That’s not necessary.
What we do (and I suggest you do) is start by focusing on a very easy segment of the market called commercial repaints.
These are almost exactly the same as residential jobs as far as the type of job and equipment needed.
You can use the same crews as you do with your residential work too.
And the profit margins can be just as high.
Would you rather go after the work that takes 30-60 days to get paid, you sign their contract, you have to work around other trades and at best you make 25% profit?
Or would you rather the work where you can make twice as much profit margin, you can get paid right away, you're not working around other trades.. and they're signing your contract... not theirs.
There’s massive upside here and very little to no downside.
For me personally, I saw the opportunities in commercial painting for years before I finally decided to pursue the commercial market.
I was too concerned about the risks…
And I didn’t think I was ready.
I finally decided I wasn’t going to let this big money keep passing by me.
I tried searching for a way to learn how to do it... and came up short.
One way to learn is to work for another commercial painting company.
But no business owner is going to put their own business on hold and go work as an employee to learn commercial painting.
That’s why I decided to just start pursuing commercial jobs on my own.
The first few jobs actually went well.
But then I got my first painful lesson.
It stung, and I knew there would be more.
I’d heard the typical learning curve for commercial painting is around 5+ years..
5+ years getting my ass kicked.. Losing money, losing time, losing opportunities…
Learning from each mistake and noting it for the next time around.
Not to mention losing valuable relationships and hurting my reputation along the way.
So once again I went searching for some way to shortcut my learning curve.
And after a lot of searching, I finally found a solution.
But it wasn’t cheap.
I came across a mentor named Scott Lollar with 30+ years experience in commercial painting.
He’s also an expert in operations and scaling commercial painting companies.
You can't stump Scott on anything in the commercial world. He knows this forward and backwards and consults people.
The companies Scott typically consults range from $500,000-$4M per year (and growing).
He loves helping people avoid the big expensive mistakes that he’s learned in his years of experience (after having learned the hard way).
But his rate for personal consulting in the commercial market is about $300 per hour…
And I was going to need 100+ hours to build my entire commercial system…
I know because building my residential systems has taken well over 100 hours just writing them up...
That’s over $30k I was planning on spending with Scott... Plus all of my time.
Which is well worth it.
Not only because it would take YEARS to learn what he can teach someone in weeks.
But also saves them from tens of thousands of dollars in mistakes, possible bankruptcy.. and all the stress, time, energy, and lost opportunity costs that go along with that.
I’m lucky enough to be in a position that I can afford to hire Scott one-on-one, but I know not everyone is.
So I decided, instead of only getting one-on-one coaching for myself...
I wanted to continue to help others in the painting industry like I have been for the past 15+ years.
So we can all shortcut the learning curve together, and avoid the painful and expensive mistakes.
And start landing these highly profitable jobs fast, while avoiding the risks, with a 30 year commercial veteran who has seen it all as an ally and coach.
For the past year we’ve been hard at work, putting literally hundreds of hours of work into a program that allows any residential painting contractor to easily add commercial painting to their existing business…